Marketing with postcards continues to be one of the most successful and popular ways of building business towards lifetime profitability. In fact, it has become one of the best ways of increasing traffic to businesses’ website, and thus it has become a very important marketing strategy for all businesses.
In this article, we will look at four tricks for marketing with postcards, but first let look at five mistakes which business owners make when using these printed material to market their businesses.
· Not including motivating offers in their cards
· Attempting to close sales on cards instead of generating leads
· Saying a lot on the cards
· Using cheap mailing list
· Not defining the goals of their cards
Here we go now;
Specifying the purpose
For you to be successful in your campaign, you need to plan ahead and specify the purpose for your card campaign; have the best possible ideas to catch people’s attention. For your card to have value and be eye-catching, you need to include high quality pictures or other images, colors and graphics.
Let them not look like an ads
Most marketing print materials look like adverts. Some works, other don’t, but if you to increase your card response rate, design them as if they are messages from old friends. Imperfect lines, fonts that look like handwriting, fake stick on notes are some of elements you can use to achieve this feel and look.
Print material can say a lot, especially the big sized one, but always have a simple message printed. It is still a card after all and not a novel. Just pretend that you are charged $100 for every extra word you print. In addition, use short but bold headlines as they are the best. Look for samples in this website http://mulpe.com/.
Begging your pitch on the back of the card
You may have seen this tip over million times now, especially from seasoned card marketing experts, but it is worth mentioning it. You need to include your mailing address if you want your mails to be delivered. Addresses are normally printed on the back side of the card. Therefore, you need to begin your pitch from the back side so that your customers can be motivated to turn your card and read the rest of the story.
Another thing to consider is pricing. Don’t spend too much on a campaign that won’t give you as much! Pop over to this web-site and find related services to print with quality and low cost.
Take a look at this video for more ideas.
Marketing with postcards is one of simplest methods you will ever find. But marketers still makes mistakes when using them and thus sabotage the results.